How Does Address Validation Software Work?

Address verification software is used by many different types of businesses. It improves data quality and helps ensure the delivery of communications and packages to the right address, first time.

Ecommerce: Professionals in this industry rely on timely product delivery to create a seamless shopping experience for customers. They also use address validation to build trust and minimize chargebacks.

Sales and marketing: These businesses maintain a customer database with accurate address information to analyze their target market, drive strategic sales, and increase brand reputation. A fully-featured address verification solution helps them verify input addresses during lead generation, optimize ad campaigns based on customer geolocation and ensure timely deliveries.

Back-office: These companies need accurate location data for their engineering teams, billing processes and logistics. They can use address verification to verify customer addresses, verify credit card data and authenticate CNP transactions.

Sharing economy: These companies need to meet know your customer (KYC) requirements to prevent money laundering and other criminal activity. They can use address verification to verify cardholder addresses and limit chargebacks.

Retail chains: They customize products and mail promotional materials to target specific locations. They can use address verification to filter customer addresses based on their zip code, territory or street name.

Real-time address verification systems check address databases to match them with official postal service data in real-time, reducing customer errors and boosting conversion rates. This makes it easier for businesses to identify errors and minimize address correction fees with third-party shipping services like FedEx or UPS.

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